Trade Shows and Events: Planning Makes a Difference
About Kim McWatt
Kim is an experienced B2B marketer specializing in demand generation and channel (dealer and distributor) marketing. An MBA with over 25 years of experience, Kim has worked with clients of all sizes in a number of different industry sectors including manufacturing, transportation and financial services. Kim’s extensive experience in marketing automation, social media marketing, search marketing and analytics enable her to develop programs that build business.
The role of the sales team has drastically changed over the years. Before the internet age, sales was the primary source of information for buyers during their decision-making process. Plus,... read more →
Search Engine Optimization (SEO) is an important part of any digital marketing strategy. SEO is the practice of increasing the quantity and quality of traffic to your website through organic... read more →
Digital Body Language: Using data to improve customer experience and close sales Consider the following: 67% of the buyer’s journey is now done digitally~ SiriusDecisions Buyers are 60% through their... read more →