While COVID has changed the way we do business, it has not changed human behaviour. Customers still prefer to do business with people they know, and trust is as important... read more →
Positive word-of-mouth referrals are something every business aims for. Not only do they provide validation for services, but personal testimonials also have a tendency to be more convincing than a... read more →
How many New Year’s resolutions seek to provide a “fresh start” in January? Whether personal or professional, resolutions lose steam largely due to lack of preparedness. If you’ve pledged that... read more →
Customer Relationship Management (CRM) is an approach to managing a company's interaction with customers and prospects that is based on data analysis and often using a software solution. In B2B... read more →
Every entrepreneurial minded sales “hunter” out there knows about the “peak and valley” syndrome or what’s commonly referred to as “feast and famine”. Small business owners know it intimately! That... read more →
It’s important to visualize what is different in the future where 15% incremental sales are happening predictably. Think of how you generate sales today: Sales people are engaging new prospects... read more →
All emerging businesses need more clients. Taking a systematic approach to customer acquisition not only saves time and money; your company’s very success relies on the ability to focus on... read more →
There’s an old saying in advertising; Creativity wins them, Account Management loses them. In other words, it takes an equal amount of dedication in looking after your customers, as it... read more →
In Asian Culture, handing a business card to someone is very sacred. Their two hands are securely fastened to the edge of the card and the expectation is that you... read more →
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