These days, content is king in marketing. As people spend more time surfing the web and scrolling through social media, many businesses–feeling the pressure and wanting to keep up–adopt the spaghetti approach to content: just throw it at the wall and see what sticks.
While this approach may work for very few, the MoreSALES approach is much different. By crafting an effective, comprehensive content strategy, art and science come together. The result? A compelling content strategy designed to provide value to both prospective and existing customers while generating more sales.
Content marketing is as much art as it is science, and the experts at MoreSALES have consistently fused the two to build content marketing strategies that attract and retain audiences while inspiring customer action.
Here are some proven tips for crafting an effective content strategy.
1. Define Your Audience
Before crafting a winning content marketing strategy, it is crucial that a business first clearly define its target audience. Understanding the goals and struggles of customers allows a business to tailor content toward the needs of the customer, in turn creating a powerful content marketing strategy.
2. Create Consumable Content
If, after defining your audience, you discover that your demographic is not quite social media savvy, then chances are focusing your creative energy on a social campaign will be in vain. It is important to meet customers where they are, and for businesses to create content which properly represents the brand. Some products or services may need video support to clearly convey ideas, while others may benefit more from blog or editorial content. There is no one-size-fits-all for audiences or for content, so businesses must adjust accordingly.
3. Skip the Sales Pitch
Sales are undoubtedly important, but there’s a time and a place for the pitch–and your content isn’t one of them. Instead, businesses should focus on building a content marketing strategy around informational and educational content which helps establish credibility and authority. Customers and clients should feel as though they are gaining something from the content, and that the business is helping them–not selling to them. Once this rapport is built with the audience you may begin to promote your product or service, as conversions will improve dramatically once customers know who they can trust.
4. Leverage Marketing Automation
At MoreSALES, we are strong proponents of marketing automation having seen the impact it can have on a content marketing strategy. The marketing automation platform SharpSpring is our tool of choice, and it is an integral part of any effective content marketing strategy. Businesses leveraging SharpSpring can track a content marketing campaign’s efficacy in real-time, identifying areas for improvement and pinpointing methods which generate the most leads–virtually eliminating the guesswork from any content marketing strategy.
5. Analyze and Adapt
Using the information gained from a marketing automation system like SharpSpring, businesses can determine why a campaign may not have worked, or why the campaign did work–and how to make it even more impactful. Understanding the reasons behind successes and shortcomings are crucial to a successful content marketing campaign, and adapting your content marketing strategy will allow you to consistently evolve with your audience.
When crafted correctly, a content marketing strategy can open pathways for communication with clients and customers–while generating record amounts of leads through organic connection. The team at MoreSALES is seasoned in the art of creating and implementing compelling content marketing strategies, and has helped numerous businesses inspire profitable customer action through content marketing campaigns.
To learn more about the MoreSALES approach to content marketing, contact us at https://moresales.ca/contact-us/ or give us a call at 1-519-620-8127.