Allan Crawford and Associates (ACA) comprised of TMetrix, Spectra Research Corp and Integrys was founded in 1959 when Allan Crawford attended a tradeshow in New York, saw the products for testing and measurement and brought them back to Canada.
Today, ACA is the leading Canadian distributor of test and measurement instrumentation and design tools, research products in material science and application specific computer platforms and image processing systems – providing industry-leading services to their customers, especially through seminars in both the physical and virtual environments.
Webinars or live learning sessions are everywhere but today, the perfect avenue is to connect and engage with learners is in a hybrid world. Due to the pandemic, ACA has hosted COVID regulated in-person events combined with free online sessions and webinars for new product introductions, demonstrations and enhanced technical training, multiple times a year all geared to inform and educate ACA’s clientele.
By moving to a virtual demo event and offering experts to show behind the scenes usage of the technical devices, we have enabled the attendees to ask direct questions in a 1-1 format and create a personalized, unique learning experience – something that is difficult to accomplish when many attend in the physical environment. Meanwhile the virtual webinars have run where a single speaker (or a panel of speakers) deliver an educational, technical presentation while the participants respond to interactive polls and submit questions which are answered “live” in the virtual environment.
MoreSALES manages and hosts these customized, e-learning events using Zoom Webinars platform with the help of Click Dimensions for email marketing. Most events are planned on a 4 week turnaround using a Gantt chart to layout the important steps and procedure deadlines as well as outlining the structure of the event. Due to the timing, it’s been critical that MoreSALES manages, delivers, and reports on sessions in a fast, hassle-free way and one way we accomplish this is by integrating the webinar, registration and emailing tools with their CRM, Microsoft Dynamics.
Overall, MoreSALES services involve designing, planning, marketing and delivery of the virtual events including selecting platforms, facilitating dry runs and live webinars, creating and developing marketing promotional content & material (flyers, emails, social media posts etc), project management, registrations set up and tracking services and providing on-demand recordings. The result is a seamless and efficient opportunity for ACA to continuously reach more customers and educate current ones.
Learn more about hosting our own virtual event click here.
