For many, the New Year is a time of deep reflection. But while others are shopping around for gyms or finding the best diet to lose those pesky 15 lbs., it’s likely that businesses are reflecting instead on both their successes and failures of marketing strategies from the year before.
Whether you are a sales manager, a marketing manager, or both of those things and more—AKA a small business owner—here are some questions you should ask yourself while reflecting on the past year to make sure that 2022 is set up to be your best year yet.
1. What worked in 2021? What didn’t?
Before diving into a new-and-improved action plan for digital marketing in 2022, it is important to first assess the major successes and shortcomings affiliated with your current plan. If your existing plan has been in effect for some time, you should have plenty of data from Q1, Q2, and Q3 to determine which strategies brought the most ROI last year and which fell by the wayside. Successful, data-driven elements of your existing marketing strategy will provide guidance for your digital marketing plan’s direction, ensuring that you play to your strengths in 2022.
2. Is my website a destination?
While many businesses set up websites simply to keep up with the Joneses, a business website’s true purpose should be to solve problems for prospective customers. Google’s search ranking algorithm continues to reward websites that successfully answer a searcher’s query, meaning your website should be readable, relevant, and engaging. One easy and effective way to do this is to invest in the top of the sales funnel by providing valuable content for free. This tactic is a true asset to your action plan for digital marketing and will pay off in spades—establishing your website as a resource and your business as a trusted voice in your industry that customers will be proud to work with.
3. Do my customers know me?
It is undoubtedly important that your clients and customers know what services you provide, but in 2022 that alone will not be enough. Now, more than ever, businesses should focus on building both relationships and trustworthiness with customers—both prospective and existing. Engagement has been a marketing buzzword for years, but with seemingly every small business marketing their goods and services online, you should keep one central question in mind when crafting the content component of your action plan for digital marketing: “am I worth having a conversation with?” If the answer is not a resounding “Yes!” then you’ve got your work cut out for you in 2022.
4. Is it time to consult the experts?
With an increased number of businesses in competition, a rock-solid action plan for digital marketing will be more valuable in 2022 than ever before. And while the questions above will give the process of building your digital marketing plan direction, the best way to build a winning digital marketing strategy for the New Year is by partnering with the marketing experts at MoreSALES. Well-versed in creating digital marketing strategies designed to boost both visibility and sales, the team at MoreSALES have helped countless businesses stand out online and win more business.
Ready for a record-breaking year in 2022? Contact the team at MoreSALES for a digital marketing plan designed to help you get there.