Search Engine Optimization (SEO) is an important part of any digital marketing strategy. SEO is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. In other words, SEO is all of the things you do to make sure your website is being found on Google by people needing your product or service.
For many, SEO is still viewed as something only extremely the extremely technical (or magical) can accomplish. Because of this viewpoint, there are a lot of prepackaged search and rank offerings available that promise to boost your Google results quickly. But buyer beware! Many of these types of programs are short on content, use hundreds of unrelated keywords and low quality back-links and provide reams of irrelevant reporting.
What’s missing is a proper search strategy, relevant content, technical competence and keen insight.
Improved search ranking doesn’t happen overnight
For Google to find you, you have to put in time and effort. Plus, you need to use SEO techniques that focus on engaging your audience, not on beating the system. You need to understand your customer needs and what they’re searching for so you can build content for your website that matches those needs.
Then there’s the technical side which requires understanding of site maps, meta tags, image titles, and mobile responsive design. Reputable SEO companies focus on these aspects to make sure your site is search friendly.
And let’s not forget the search strategy and management. Good SEO means you need to always test, learn and adjust. This includes ongoing monitoring of your Google Analytics, creating new content and tweaking existing content based on what your customers are searching for.
Definitely avoid “black hat” SEO techniques which can negatively affect your Google rank including:
- Keyword stuffing – repeating keywords to the point where copy makes no sense
- Unrelated keywords – adding irrelevant keywords to copy for extra page hits
- Hidden text – stuffing keywords into text the same colour as the background
- Low quality links – referral links from link farms, low quality or poor reputation sites
It takes time. It takes effort. But it works.
MoreSALES can help – we can manage your SEO strategy and get you to the ranking you need. Talk to us today!