Trust and reputation are the building blocks of successful business relationships. Whether online or in-person, it’s essential to deploy strategies that help instill a sense of confidence in the product... read more →
Social media is an often-overlooked component of business to business (B2B) marketing strategies. For many companies, this makes sense. Traditional B2B relationships have historically been less digital and more personal,... read more →
Customer Relationship Management (CRM) is an approach to managing a company's interaction with customers and prospects that is based on data analysis and often using a software solution. In B2B... read more →
67% of the buyer’s journey is now done digitally. Sirius Decisions Think about that for a moment. When was the last time you made a major purchase without first researching... read more →
Every entrepreneurial minded sales “hunter” out there knows about the “peak and valley” syndrome or what’s commonly referred to as “feast and famine”. Small business owners know it intimately! That... read more →
B2B content that focuses primarily on “product selfies” does nothing to influence decision making. B2B buyers search for content that showcases how their issues can be resolved and supports their... read more →
In the second of our three-part series, we reviewed tips and ideas to streamline your shoot and make it a success. In Part 3, we discuss video editing, where the... read more →
With a new year comes new goals, new ideas and, let’s not forget, the latest trends list. We decided to take a slightly different spin on the trends list and... read more →
In the first of our three part series, we outlined a number of tips that help you get organized prior to shooting your video. In Part 2, we'll review tips... read more →
You don’t have to be a professional videographer to create great video. However, in order to create that great video, it does take some creativity, planning, patience and practice to... read more →