If your website doesn’t have current information, a contemporary look and feel, and isn’t mobile-friendly or responsive, then any new business initiative will result in a disconnect between the caliber of your offerings and the way they are presented online.
Effective digital marketing tactics to achieve your business’ goals
Website & App DesignGet Started
MoreSALES designs and programs new WordPress-based websites that take advantage of modern web tools such as quick link “widgets” for quote requests and order tracking. We also incorporate and add functionality – such as “2-click” navigation, video, and a clean interface – to keep prospects and customers interested and connected.
Google favours sites that are mobile-friendly or “responsive” and tags your site as either mobile- or non-mobile-friendly in search results. If you aren’t mobile-friendly or responsive, you are missing out on potential sales.
Need an online storefront? MoreSALES can help you set up your online store and customize to suit your product line or services. Training is also available to enable your team to keep your e-commerce content up-to-date.
There’s an app for that! The rapid increase in mobile devices plus the demand for continuous information access by buyers opens up your marketing possibilities. Based on your customer needs, MoreSALES can develop cross-platform, mobile web and native applications that suit your business.
Driving results means knowing what worked best to achieve your goals and using those insights to determine what to start, stop and change during and after every campaign. MoreSALES uses Google Analytics and other measurement tools to monitor success against your key metrics. Services include: ongoing monitoring of Google Analytics, monthly reporting of campaign results (AdWords, Email, site traffic, etc.), and analysis and recommendations for optimization.
Search MarketingGet Started
Improve rankings and boost your web presence by uncovering keywords and phrases customers are typing when searching for companies, products and services like yours. Services include: keyword research, recommendations, content updates, and submission of site maps/URLs to major search engines including Google, Bing and Yahoo.
Search Engine Marketing (paid search or pay-per-click (PPC) advertising) can target a wide audience on a small budget in text, video or display ads. Services include: keyword research, ad development (e.g. Google AdWords), campaign set up, landing page development, monitoring and optimization.
Often overlooked, Google My Business is an essential component of any local search marketing campaign. Without it, you won’t appear on local map listings in search results for local queries. Services include: listing verification, content updates, regular posts, and review management.
Email & AutomationGet Started
For ongoing customer and prospect engagement, E-Marketing campaigns are effective and highly measurable. Campaigns are deployed via our MoreSALES Marketing Automation platform (or your existing platform). Services include: email template design, list management, content development, email set up, A/B testing, and campaign reporting.
Track visitors, automate responses, create email drip nurture campaigns, schedule content, and more – all from MoreSALES’ Marketing Automation platform. MoreSALES is now a SharpSpring Certified Silver Partner. Services include: system set up, contact list uploads, email and campaign set up, forms and auto-response, lead scoring, and reporting.
Manage leads and your pipeline more effectively with our built in customer relationship management solution. Tools include: call tracking, email sync, sales notifications, pipeline management, and a mobile app.
Inbound MarketingGet Started
By aligning content you publish with your customer’s interests, you naturally attract inbound traffic that you can then convert, close, and delight over time. Content development includes: blogs, website content optimization (SEO), custom landing pages, infographics, whitepapers and video.
Great content attracts attention and encourages sharing across social networks (LinkedIn, Facebook, Twitter, and YouTube). Services include: editorial calendars, post copywriting, social campaign development, paid social advertising, social selling training, campaign reporting.
Boost visibility of your content via search marketing (SEO and SEM). We’ll promote high value content via new or existing search campaigns to broaden awareness and attract new customers. Services include: ad development, campaign set up, monitoring and optimization.
Video MarketingGet Started
How many times you have been on YouTube and wandered down the “rabbit hole” looking at blooper/fail or cat videos and top ten lists. YouTube should be used strategically, as part of a wider video marketing and SEO strategy.
MoreSALES hosting platform WISTIA lets you discover who’s watching, how much they’ve watch, and which videos are providing the most value to your business. Focus on more effective and targeted content to boost traffic and interactions. Send this data to your Marketing Automation CRM to score leads, measure assisted conversion, or track playback for groups of users.
From simple mobile phone video to formal video shoots, MoreSALES creates powerful video content for clients. Videos include explainer videos, testimonials, facility tours and product demos. Services include: pre-production (scripting, story-boarding, scheduling, logistics), production (art direction, filming) and post-production (content selection and editing).
MoreSALES helps you get the most from your video content: embedding video in emails to boost open rates, gating content to specific audiences (e.g. internal training videos) or creating integrated paid marketing campaigns via LinkedIn and YouTube. Services include: email video campaigns, set up/integration with marketing automation (gated video), paid media ad development and execution.
Use video in your next marketing campaign!
Still not sure if you need MoreSALES?
Complete the form to get a FREE no obligation Digital Marketing Assessment. Uncover “the good, the bad and the ugly” about your company’s current digital footprint.
A MoreSALES professional will be in touch to discuss the results and options you can take.