Download: Why Should an Executive Care about SEM?

How many leads has search engine marketing driven to you in the last 12 months?

If the answer is “none” or “I’m not sure,” there’s lots of untapped potential for your business.

Why executives should care about search engine marketing

Search engine marketing is vital to driving website traffic, especially for relatively new websites with little to no organic search traffic. SEM strategies can help target the right audience and efficiently manage your advertising budget. In this white paper, you’ll learn how SEM:

  • Generates and converts leads
  • Experiments can make your conversion funnel more efficient
  • Data can drive strong marketing decision making

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