The internet age has dramatically changed the way business is conducted, and gaining a competitive advantage is now more crucial than ever. Many B2B companies look to MoreSALES for ways to achieve this advantage, and one of the many useful web-oriented tools we leverage to give businesses an edge over the competition is Marketing Automation. Here we explore the many reasons why businesses should use Marketing Automation.
What is Marketing Automation?
Benefitting both the sales and marketing aspects of a B2B company, Marketing Automation takes the labour out of valuable business processes. Marketing Automation is the culmination of software and strategy, providing businesses with key metrics which help paint a picture of what a potential customer’s needs might be while also making it easier to improve online visibility and reach a target audience. Shorter sales cycles and a more tailored customer experience are just some of the benefits of Marketing Automation.
So, Why Use Marketing Automation?
Anticipate a customer’s needs
One clear advantage of Marketing Automation is the impact it has on sales pipelines. Marketing Automation enables businesses to anticipate the needs of a customer and customize the sales process accordingly. Detailed metrics, like how much time a customer spends on a specific product page, provide B2B companies with priceless information while simplifying the sales process. Standard websites which are not leveraging Marketing Automation do not offer business owners as clear of insight into who is visiting the website, or what actions site visitors are taking upon arrival at a website. With Marketing Automation, a business has access to valuable, detailed information about potential customers before the customer even picks up the phone to make an inquiry.
Increase a lead’s lifespan
One powerful Marketing Automation platform, SharpSpring, leverages customer behavior to create a lead contact timeline for businesses. This timeline is known as Life of Lead and logs each step of the sales process, allowing companies to tailor an experience to the individual customer. The lead-scoring function of Life of Lead assigns a value to each lead based on potential profitability, enabling companies to prioritize leads according to the needs of the business. Life of Lead also creates insights about a company’s customer base to enhance sales and marketing performance. Customer website behavior—from form submissions, to clicks, to time spent on a given page—is also visualized by Life of Lead, offering businesses vital information to help shorten the sales cycle.
Make an impact online
Social media is a pain point for many businesses, but it is a valuable tool which–when used properly–can give a business a significant boost. Leveraging Marketing Automation, businesses can plan out and schedule social media posts to create a social media presence which is strategic and maximizes online visibility. After all, the easier prospective customers can find a business, the better the chance is that business will be successful.
Email marketing campaigns are also empowered by Marketing Automation, and businesses are able to track both email opens and clicks to better understand the customer base. Expanding the online reach of a B2B company can be the key to success, and Marketing Automation makes this possible.
Data-driven success
For both the sales and marketing aspects of a business, Marketing Automation grants B2B companies access to data which turns success into a science. With lead-tracking through Marketing Automation, a business can track the number of existing leads, cost per lead, as well as customer contacts. Marketing initiatives are also tracked down to precise click and open rates, giving businesses a glimpse at the effectiveness of a marketing campaign in real-time.
Why use Marketing Automation? Marketing Automation is an invaluable tool for B2B companies, providing easier lead generation, a more targeted online approach and powerful analytics to measure ROI. For a competitive edge designed to boost sales and achieve success, businesses trust the experts at MoreSALES. For more information on how Marketing Automation can empower your business, send a note to info@moreSALES.ca or dial 1-855-735-9861.
