According to a report by the marketing automation experts at SharpSpring, 94% of small businesses utilize social media to market their products and services. With so many companies vying for engagement, video marketing on social media, email and beyond is more important than ever. It remains and proves to be captivating and drives viewers and visitors to take action.
Businesses looking to reach audiences, establish a dominant online presence, and boost sales are relying on video marketing to make memorable impressions on customers. Video marketing on social media is especially powerful, with the average user expected to watch 100 minutes of online video content each day in 2021.1
As online video consumption continues to rise, the argument for businesses to implement a video marketing strategy grows even stronger. MoreSALES is well-versed in developing and instituting successful video marketing campaigns, helping countless businesses drive conversions and dramatically improve ROI. Here are three video marketing tips from the digital marketing team at MoreSALES on developing a video marketing strategy that is guaranteed to help your company stand out from competitors.
1. Clearly define your campaign objective
Before taking the video marketing plunge, it is crucial that businesses first decide what it is the video marketing campaign will accomplish. Clearly defining desired outcomes will help businesses set attainable and measurable goals for the campaign, while also determining the way forward. Whether the goal is to achieve more leads, increase CTR on web landing pages, or educate customers and visitors alike, the success of a video marketing strategy begins with the campaign objective.
2. Optimize video according to platform
Instagram, Facebook (now Meta), and Twitter all accomplish essentially the same goal (keeping you in touch with the world or wasting your time, depending on who you ask!) but the way they do so is vastly different. A video marketing campaign must take this into consideration, as users of each platform have widely different content consumption habits. Optimizing content according to platform ensures that video is achieving its maximum effectiveness at all times and is a simple way to set your video marketing campaign apart from others who are simply copy-pasting content across platforms.
3. Track, tweak, and repeat
You’ve assembled a strategy, produced compelling videos, and optimized your content for maximum impact on each social media channel–but the work is far from over. Now you reap the hidden reward of a video marketing campaign: data. Who is watching your videos? How long are they staying tuned in? Which videos have the best CTR? All of this information allows businesses to better understand their audience and in turn tailor subsequent content to make the video marketing campaign even more impactful.
Partner with MoreSALES
Countless businesses rely on MoreSALES to ensure that their video marketing campaigns are effective, impactful, and profitable. Defining campaign objectives with quantifiable metrics for success, producing stunning visual content, and tracking in-depth analytics through the WISTIA hosting platform, MoreSALES’ approach to video marketing is designed to help businesses reach–and delight–their target audience.
To ensure your next video marketing campaign clearly distinguishes you from the competition, complete the contact form at https://moresales.ca/contact-us/ or dial MoreSALES at 1-519-620-8127.