How marketing automation impacts your business is a question that can push any business to new heights. A marketing automation system can be a game-changer–assisting in the acquisition of qualified leads and dramatically improving ROI when used correctly. SharpSpring, a leading marketing automation platform, is a powerful tool which can help businesses unlock new heights while simultaneously attaining a deeper knowledge of their customer base.
As a platinum certified SharpSpring partner, MoreSALES possesses a unique expertise in marketing automation and has helped numerous businesses reap the full benefits of SharpSpring. Here are five tips from the MoreSALES team on how to make the most of a marketing automation platform and boost your flow of qualified leads.
- Start strong
As with any strategy, a winning marketing automation plan begins with a solid foundation. Ensuring that a marketing automation platform fits the needs of your business will improve your experience in the long-run, and SharpSpring’s tailored approach guarantees that your marketing automation platform is designed to serve your organization. Narrowing down desired outcomes from previous experiences–while addressing pain points from any prior marketing automation platforms used–allows SharpSpring users to start strong and stay the course.
- Craft your content
A rock-solid marketing automation platform is not a replacement for a comprehensive marketing strategy. Rather, SharpSpring complements an existing content strategy by allowing business owners to pinpoint specific interests among their audience and craft content to cater to those interests. Many businesses see qualified leads stemming from interactions on blog and social media content, and the importance of creating captivating content cannot be overstated.
- Know your audience
With less than 3% of site visitors likely to complete online forms, businesses must adapt in order to capture customer contacts. By leveraging a marketing automation platform like SharpSpring, users have access to Visitor ID: a service which helps to narrow down he identity of most anonymous users. While by no means an end goal, accumulating this data–names, contact information, job titles–can be crucial to drive leads to the top of the sales funnel.
- Utilize your team
It takes a village to successfully implement a marketing automation service, and the expansive capabilities of SharpSpring are likely to overwhelm a single user. Dividing tasks among key team members–and ensuring that all staff are knowledgeable regarding the marketing automation platform–can help eliminate redundancies and allow the marketing automation strategy to function without friction.
- Trust the experts
Those looking to make the absolute most out of a marketing automation platform will need the support of a team of experts, and the marketing professionals at MoreSALES have helped countless businesses harness the power of SharpSpring. As a platinum SharpSpring partner, MoreSALES is uniquely qualified to help clients drive qualified leads, convert more of those leads to sales, and optimize ROI on marketing campaigns.
To discover how marketing automation impacts your business and learn more about SharpSpring, complete the contact form at https://moresales.ca/contact-us/ or call us at 1-519-620-8127.