About Wilcox Door Service Inc.
Wilcox Door Service Inc., a Certified Aboriginal Business, is a top-tier commercial door company in Canada. Wilcox is a commercial garage door service, a commercial steel door company, and an industrial door company all in one. They’re experts in door installation, maintenance, and repairs — and they provide solutions for many types of businesses.
As a family-run company, Wilcox takes a family approach which has helped them create highly collaborative and effective teams.
At Wilcox, social responsibility is valued. The Wilcox team demonstrates this through support for causes that are important to employees and through company participation in environmental initiatives, community events, and charitable causes.
Diversity and inclusion are also valued at Wilcox. This is reflected in the company’s support for diversity and inclusion organizations and in activities where employees can share and learn. Wilcox holds Culture Day activities to celebrate the diversity in their workforce.
What Wilcox Offers
Wilcox sells, installs, and services a large variety of commercial doors. They provide product and service solutions for many types of businesses.
Solutions Offered Include
- Bay Doors
- Fire Doors
- High-speed roll-up doors
- Loading dock doors
- Loading dock equipment
- Air Curtains
- Door Repairs
- Emergency Door Repair Service
- Planning maintenance programs
Businesses Supported Include
- Manufacturers
- Warehouses
- Food Processing Plants
- Food Preparation Operations
- Hospitals
- Pharmaceutical and health care companies
- Automotive operations
- Airports
- Government
A Leader in Their Industry
These are a few reasons Wilcox is considered a top-tier company in their industry:
- Product and service solutions
Wilcox offers high-quality product and service solutions to meet each customer’s needs. - Ease of doing business
Wilcox focuses on getting the work done as quickly as possible with minimal disruption to the business. They know it’s important for customers to get the most out of their work day. - Reliable service for planned maintenance and emergency repairs
Wilcox’s certified technicians handle installations, maintenance, and repairs efficiently and safely. Customers know they can count on Wilcox for support and emergency services which are available 24 hours/day — every day.
The Challenge
When Wilcox connected with MoreSALES, their objective was clear: Wilcox wanted to increase their number of installation and service customers.
Wilcox had experienced steady growth during the previous three years despite pandemic and economic challenges. Wilcox’s sales and service teams were strong, but the company wasn’t getting the results they expected from their marketing efforts.
Wilcox recognized they needed a cohesive and professional approach to marketing. They understood this was necessary to build consistent lead flow and to capture more business — especially in the competitive Greater Toronto Area (GTA) market.
They were using some digital marketing, but their efforts weren’t creating significant engagement or conversion. Without clear oversight or reporting, it was difficult to clearly identify the tactics that were getting traction and those that were not working.
Wilcox recognized that working with an experienced marketing agency would help them achieve their objective to increase their number of customers. They also saw the potential to get a better return on their marketing budget.
The Solution
MoreSALES identified a comprehensive solution focused on three areas: marketing automation, strategic content development, and high-level sales and marketing strategy with a fractional CMO. Let’s look at how MoreSALES approached the solution.
- Marketing automation
MoreSALES handled the implementation and management of SharpSpring — a cloud-based marketing automation and customer relationship management (CRM) platform. Using SharpSpring helps Wilcox drive more leads, convert leads to sales, and optimize their marketing return on investment. Through SharpSpring, MoreSALES is able to provide reporting and analytics so Wilcox can easily track and adjust the progress of their marketing campaigns. - Strategic content development
Consistent and strategically-designed content creation is essential for search engine optimization (SEO) to drive more web traffic to Wilcox’s website. It also helps nurture prospects who aren’t ready to purchase. MoreSALES developed a content creation and management plan for Wilcox that included the following elements:- Segmentation of Wilcox’s contact database into buyer profiles or personas
- Development of key content topics to engage and resonate with each persona
- Creation of a quarterly content calendar mapping out the content topics
- Identification of tactics — such as blogs and video resources — to drive more traffic back to Wilcox’s website
- Creation and management of monthly blogs to be posted on Wilcox’s website to enhance their search ranking
- Creation of monthly newsletters using the blog content, and distribution of the content through email and social media channels
- High-level sales and marketing strategy with a fractional CMO
Wilcox recognized the value in our fractional CMO service. As a fractional CMO, I am Wilcox’s part-time chief marketing officer. I’m responsible for leading their marketing strategy and managing the marketing resources. Adding MoreSALES’ fractional CMO service made good business sense. Working with me as a part-time chief marketing officer gives Wilcox the sales and marketing expertise their organization needs. As a fractional CMO, I’m dedicated to big-picture, strategic thinking — not just immediate tactical execution. Working with me as fractional CMO gives Wilcox the support they need to build an effective growth strategy.
Working Together for Results
We’re excited about the opportunity to work with Wilcox and look forward to seeing excellent results as our work progresses. We’ve built a strategic digital marketing plan that includes enhanced marketing tools and tactics tailored to suit Wilcox’s needs.
“I’m confident in MoreSALES’ expertise and their ability to manage Wilcox Door Systems’ marketing and customer engagement on our digital platforms.
Working with MoreSALES enables us to focus more of our energy on other important aspects of our day-to-day operations.”
-Joe Iannizi, Sales Manager
Wilcox Door Systems Inc.
Working with MoreSALES for marketing strategy, content creation and management, and marketing automation enables Wilcox’s employees to focus on their business operations. They know they can rely on MoreSALES’ content creation and digital marketing expertise to help drive new business. As Wilcox’s fractional CEO, I’ll add even greater value by building strategies to help them capture more growth opportunities.
Get the Support You Need to Build an Effective Growth Strategy — Put MoreSALES’ New Fractional CMO Service to Work
MoreSALES now offers a fractional CMO service. Four of our clients have already signed on and are getting value from this service. Let’s look at the service and how your company can benefit.
What is a Fractional CMO?
A fractional CMO is a part-time chief marketing officer.
Why should you work with a fractional CMO?
For many businesses, hiring a full-time CMO isn’t practical and adds substantial operating costs. When you work with a fractional CMO, you get focused leadership and valuable marketing expertise.
A fractional CMO gives you the sales and marketing leadership you need — when you need it — without the salary, benefits, and incentive expenses that come with a full-time senior leader.
How can you benefit from MoreSALES’ fractional CMO service?
As your fractional CMO, Mike Jennings, President, MoreSALES can provide you with the leadership, sales, and marketing expertise your organization needs.
Mike will work with your leadership team to determine your goals and needs. Then he’ll work on the marketing and sales strategy side of your business to help you build and execute your marketing strategy.
Mike will mobilize your internal and external resources to deliver the tactical initiatives needed for successful expenditure of your marketing budget. He’ll measure that success monthly against budgets to make sure you realize return on investment (ROI).
As your fractional CMO, Mike will make sure your company is on track to achieve your strategic objectives and to maximize the return of your marketing efforts. You’ll get the support you need to build an effective growth strategy.
What will you achieve with MoreSALES’ fractional CMO service?
MoreSALES’ fractional CMO service is tailored to meet your company’s needs. Here are some examples of outcomes you may get from working with our fractional CMO:
- Establish a three-year growth strategy broken down into one-year plans with measurable key performance indicators (KPIs)
- Design and determine brand messaging
- Collaborate with sales leadership and sales team to set SMART targets
- Develop a marketing plan that includes both digital and traditional tactics
- Direct both internal and external marketing resources to execute the marketing plan
- Report monthly on progress and quarterly on KPIs
- Adjust and amend strategy and tactics based on market reaction and economic factors
Take the Next Step Today
Let’s discuss how MoreSALES’ fractional CMO service can give your business the support you need to build an effective growth strategy.
Click here to schedule a personal and private conversation with Mike Jennings to see if our Fractional CMO offering is good fit for your business.
