Since the creation of Social Media,
the term “Expert” has been used loosely and has been ridiculed by many. Social Media, like other forms of marketing, can be utilized in so many different ways that one can simply not be an expert. Time changes the dynamics of marketing. Once upon a time, brochures and trade shows dominated the market, while today we’re tweeting on Twitter to generate new leads.
About 5 months ago, I received a call from a friend asking me about replacement windows. Once upon a time, I worked in the industry and knew so much about windows, contractors, and the energy savings that comes along with purchasing them. It has been over five years since I’ve been involved in renovation sales and marketing.
I quickly explained to her that I am so far out of the loop on new technologies that giving her an answer based on the past would be an unfair assessment. So what did I do? Sent her to a person who I trusted and looked to as a leader in the industry.
I like being a leader. I enjoy giving people advice when I know what I’m speaking about. Frankly, it’s what I do best.
People are always looking for a leader. A leader who will provide unbiased advice to the droves of people who are seeking information online and offline. Becoming a leader in your industry is much easier and less stressful than claiming yourself the “expert”.
How to become a leader in your industry
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advice isn’t about making money but making connections
Always keep in mind that the person seeking your advice may not be your target market, but they may have ten friends or relatives that are.
- Be willing to align with partners who can provide the answers
If you don’t know the answer, certainly someone from your strategic alliance will. This will provide both yourself and your partner an opportunity to seize.
- Always have a referral if you cannot help them
People trust industry leader referrals. I have gained business by referring someone else when I didn’t have the answers.
- Get involved in social media and share your wisdom through your blog.
If you’re looking to gain trust and generate new contacts, there is no better place to be than on Facebook and Twitter. Search, Engage, Share, and Listen…..do not sell.
- Don’t be a know it all
I find the biggest turnoff is a know it all. If you don’t know an answer to a question, do not pretend to know. Look for a resource who can assist you.
Being a leader in your industry coincides well with the new social media thought process that there is no expert. However, there sure are many with an opinion. Choose your words well.