Digital Ads are a great tool to help you ensure your business gets across to the right audience. In the B2B space, LinkedIn is a highly recommended place to include in your advertising strategy. Here, you will find executives, managers, and sales representatives of your target businesses who already use LinkedIn.
According to B2B marketing stats for 2022, 89% of B2B businesses use LinkedIn for lead generation and 4 out of 5 B2B leads from LinkedIn come through social media campaigns. B2B marketers choose LinkedIn because you can target and network with high-quality professionals for your business. Text ads allow the right leads to reach you with a pay-per-click (PPC) campaign to your website or landing page.
LinkedIn Ads optimization can help improve your campaign results and attract more of the right customers before launching your campaign in the campaign manager. The expert team at MoreSALES has a deep experienced in building effective marketing campaigns. We have put together 4 major tips we follow for advertising on LinkedIn.
- A/B test your Campaigns and Ads:
The benefit of A/B testing is to identify how you can improve your campaign performance. It involves creating multiple versions of a campaign (content such as products, services, purpose, or location) and multiple versions of ads (such as calls-to-action or images) to test what works overtime. You can test different campaigns for different audiences or test different campaigns on one audience. Identify your campaign performance by reviewing KPIs such as click-through rates and conversions in your campaign manager.
- Tweak Targeting:
After conducting your A/B test, adjust your settings to improve your click-through rate (CTR) and targeting criteria. These could be by location, industry, job functions, skills, groups, etc. Using the results of your test and these criteria, work on identifying your most feasible campaigns and optimizing them based on your most effective targeting criteria.Advertising on LinkedIn Tip: some LinkedIn profiles may not indicate age or gender so they may not be shown some ads. Try targeting other criteria first.
- Optimize and Refresh Creative:
Over time, modify your best-performing ads/ campaigns with different calls to action, headlines, images, descriptions, etc. LinkedIn ads optimization can help improve CTR and conversions naturally. Strong images and body copy are key to successful text ads campaigns on LinkedIn. Test each component of your creative (images, copy, and call to action) independently by making a different ad for each element.Advertising on LinkedIn Tip: Create a new test campaign within the same Ad. Click New Ad Campaign then select Duplicate existing.
- Optimize Landing Page:
When users click on your ad, they will be directed to a landing page on the web where they can be converted to leads. Ensure your landing page content is a continuation of your ad so people can find exactly what they are looking for and not leave. Every month, adjust your landing page by modifying the creative and text. Adjust the organization of the page, color scheme, and more to see how it affects metrics such as page sessions, bounce rate, and conversion rate.
At MoreSALES, we design and tailor your social media campaigns to attract better prospects and convert them into leads. With LinkedIn Ads Optimization, we’ll promote your high-value content into your existing search campaigns or build new ones. Contact us at firstname.lastname@example.org or call us at +1-519-620-8127 to get started with advertising on LinkedIn.