Note: the following information is meant to give you a basic understanding of CASL and its impact since becoming law. It is not a substitute for legal advice.
It’s been over a year since Canada’s Anti-Spam Legislation (CASL) came into effect, which is time enough to take stock of its affect.
First, a quick recap: CASL is a law that affects every business in Canada whether they realize it or not, as well as global companies that send Commercial Electronic Messages (CEMs) to, from or within the country. It does not apply to messages merely routed through Canada.
Under CASL your business must meet these main requirements when sending all CEMs:
- Consent must be obtained to send all CEMs.
- Messages must contain the required identification information.
- They must have a functioning unsubscribe link.
- Messages must not have false or misleading sender information, subject matter information, URLs and/or metadata.
As a CASL-compliant company, MoreSALES also recognizes the limitations of email when it’s overused. We’ve never put all our eggs in the digital basket―so it’s no surprise that we’re well versed in old fashioned snail mail promotions too. In fact, our own Direct Marketing intro letters have a great 5% success rate.