Back in April, a colleague of mine recommended an online resource community called MarketingProfs. I was immediately impressed by the diverse topics and subject matter experts that continually contribute to this resource. Additionally, I participated in several of their online educational programs and found them very informative and relevant. So when the opportunity arose to head to Boston to take part in a conference dedicated to B2B marketing advances and techniques, it was an easy call.
The conference, which celebrated Marketing Prof’s 10th anniversary, was excellent.
A wide variety of topics were discussed including:
- Analytics and Optimization
- Content Marketing
- Account Based Marketing
- Marketing Automation
- Video Marketing
But it didn’t end there. We enjoyed top-level speakers, including best-selling author Mitch Joel, creator of the book, blog and podcast 6 Pixels of Separation, and the book Ctrl Alt Delete: Reboot Your Business. Reboot Your Life. Your Future Depends on It. Joel spoke about the future of online marketing, including augmented and virtual reality.
Held at the Westin Boston Waterfront, I enjoyed meeting many different marketers from small to large companies around North America and sponsor representatives from various technology providers. MoreSALES is looking forward to partnering with some of these service providers (especially enhanced video platforms) to help our clients grow their businesses in 2017.