Six S Partners is a Waterloo, Ontario-based full-service Epicor ERP consultant. As an Epicor Platinum Partner and formerly the Epicor Global Partner of the Year for three years in a row, Six S Partners maintains a deep understanding of operational best-practices, as well as the technology that enables efficiency. With clients across Canada and the United States, Six S Partners is a leading consultant that helps manufacturers and a wide range of other product/service-oriented companies achieve operational excellence.
Seeking opportunities to boost their competitive positioning, Six S Partners connected with MoreSALES to enhance their branding, messaging, and digital marketing.
Sharing a similar client base, MoreSALES and Six S Partners’ team, led by Founder and CEO John Preiditsch, recognized an instant synergy and began brainstorming new branding and messaging concepts. As a result, Six S Partners will soon launch a brand awareness campaign focused at generating new customers in opportunity-rich markets across Canada and the United States. MoreSALES develop this new concept in collaboration with the senior management at Six S and is overseeing the roll-out process across all media and markets.
Messaging and Branding: New Approach and Graphics
Shortly after meeting John Preiditsch, Founder and CEO of Six S Partners as the Canadian Manufacturing and Technology Show (CMTS), MoreSALES evaluated current marketing/sales strategies and provided feedback. One of the top opportunity areas identified was developing new messaging that appeals to a broad range of commercial/industrial manufacturing businesses across the United States and Canada.
To support expansion into key regions across North America, MoreSALES worked with Six S Partners to establish racing-related imagery and messaging that focuses on people, process, and technology.
Our teams ultimately landed on the metaphor of a NASCAR racing team. Whereas NASCAR teams use an experienced pit crew, a racing strategy and highly efficient race car technology, Six S Partners’ team of experts use leading deployment strategies and Epicor’s superior software to drive performance. In short, they help manufacturers compete at higher level.
These branding and messaging activities led to website and digital marketing content that will support Six S Partners’ ongoing efforts over the coming years. Despite the recent COVID-19 crisis, MoreSALES has been able to pivot their approach from in-person information sessions to focus more on digital brand building and driving higher attendance to webinars and other on-line lead gen initiatives.
“We realized through growth and development that our messaging was getting stale. As new people came aboard, there were more messages that were hard to control and articulate. Working with the MoreSALES team allowed us to express our passion and have a partner who understands the best ways to keep it concise with the flexibility to grow and evolve over time.”
– John Preiditsch, Founder and CEO of Six S Partners
Video Testimonials: Key Clients to Show Social Proof
To further enhance Six S Partners’ website and digital marketing efforts, MoreSALES also shot and edited on-site client testimonial and facility tour videos. Authentic social proof techniques such as this are critical in supporting lead generation and sales, especially when the prospects and clients are in a similar industry or share common challenges.
With several key clients sharing their positive experience with Six S Partners, it’ll be much easier to bridge the gap between introduction to trusted partners.
These videos will support the company’s website, webinar, and event marketing strategies, further appealing to established manufacturers and technology developers who want to improve operational efficiency and internal adoption of “better” practices.
Digital Marketing: Enhanced Website and Content Strategy
In support of the new messaging, branding, and customer testimonials, we’re also engaging Six S Partners on new ways to enhance their content marketing and SEO efforts. This includes re-designing key website pages, infusing the website with lead-generating keywords, and identifying key search topics for further discussion in a company blog. This organic, SEO-based approach will drive value for new leads and existing clients, building on Six S Partners’ ability to generate incremental sales.
“Our customer’s experience is the best way to tell others about our capability and back up the track record we were working so hard to create. While we understand what needs to be done and could probably do it ourselves, it always slipped low on our priority list as we always justify more customer-facing services. Getting another set of eyes on our website and an action plan to improve its content and searchability on the web is now something that we can leave to the experts at MoreSALES.”
– John Preiditsch, Founder and CEO of Six S Partners
With aggressive growth plans, Six S Partners is building an actionable strategy that targets specific industries and addresses ERP challenges online so that they can attract high value MQLs – Marketing Qualified Leads.
In the coming months, Six S Partners will begin to drive more leads through content creation, optimization, and effective dissemination techniques. With email marketing also supporting this strategy, Six S Partners will provide further value to contacts as they nurture their need for quality content to make informed decisions about who to engage with their ERP process.
Learn More About Six S Partners: Epicor ERP Consultants
For manufacturers, the integration of ERP systems and management best-practices can help unlock higher ROI and improve business performance. Six S Partners is an Epicor ERP Platinum Partner that provides training and consulting services. With a team of professionals that understand how to support your business’ ERP journey, we highly recommend them and advise you check them out. Visit their website at https://sixspartners.com/
To learn more about how we can support your business with similar marketing projects, please contact MoreSALES.