As a leader in the distribution of chemicals and related dispensing systems, FloChem Ltd. needed a website that reflected their large, growing brand. In October 2018, the FloChem team launched a new website design that focused on generating and converting more website visitors into sales-ready leads.
In working with MoreSALES to re-develop the company website, FloChem has enjoyed significant lead generation improvements. In the past year since the site was launched, there has been:
- 30% more website visitors
- 31% more new website visitors
- 26% more website sessions (visits)
- 18% more conversions (form fills)
Not only is FloChem’s website doing a better job at educating and driving interest in potential customers, but it’s also more aligned with lead nurturing. As new leads convert (fill forms) on FloChem’s website, they’re tracked in a sales CRM and further marketed to over time. This improves their ability to follow-up on sales opportunities and ensures no leads slip through without being acted on.
“The team at MoreSALES is awesome to work with. They are really good at understanding who we are and giving us the right tools to help us move forward.”
– Bart Schuurman Hess, Sales and Marketing Manager, FloChem
Go check out FloChem’s website to learn more about their chemical and dispensing system solutions!
If you’re interested in learning more about MoreSALES’ approach to web design and lead generation services, please contact us.