Isn’t it time to simplify your IT and streamline costs?
Introducing Just Fix It – your IT productivity improvement partner.
Situated in Silicon Valley North (Kitchener-Waterloo, ON), the aptly named Just Fix It was formed during the early days of the tech boom by founder Doug Palubiski.
In the years since, Just Fix It has grown to become a premier Hosted and Managed Services provider to SMBs across North America. While there are many players in this field, what makes Just Fix It stand out is their down-to-earth and approachable staff. In this highly competitive market, having impeccable technical skills just isn’t enough to provide an exceptional customer experience. Technical mastery needs to be augmented with the ability to explain issues and solutions in common language and Just Fix It delivers.
Proactive vs Reactive Support
Of course, when your technology fails, you expect immediate attention and support. Don’t worry, Just Fix It has you covered. What’s really impressive is their state-of-the art monitoring which allows them to detect issues and take corrective action quickly before serious problems develop.
Simplifying the Complex
One of Just Fix It’s more unique offerings is the JFx Zero IT Stick. Just picture your workstations consisting of nothing but a monitor and a wireless keyboard and mouse! End users simply access all their applications in the cloud through a remote desktop portal. This technology simplifies physical workstations while providing 100% reliability, enhanced security and lower operating costs by eliminating the need for expensive onsite support. Not to be overlooked is the environmental benefit as the JFx Zero IT Stick reduces energy consumption by 75% vs a traditional workstation setup.
Reduce overhead and replace significant upfront capital expenditures and variable support costs with one predictable, low monthly fee. This is a “must consider” solution for any SMB looking for IT simplicity, reliability and scalability.
Strategic Business Alignment
Aside from exceptional customer service and simplified support, business owners can rest assured that Just Fix It will take the time to understand their company objectives before proposing or implementing any solution. This ensures a Just Fix It solution strategically aligns with the goals of their clients in order to help them achieve forecasted revenue and growth targets with less frustration.
Partnering with MoreSALES
To add some fuel to their growth plans, Just Fix It engaged MoreSALES to provide strategic and tactical marketing guidance. Among the initiatives undertaken by MoreSALES were:
- Enhanced website design and SEO strategy
- Creation of strategic marketing content
- Implementation and management of lead nurturing marketing automation
Improved Website ROI
MoreSALES assessed Just Fix It’s website and took a deep dive into the analytics which revealed low traffic, low engagement and low conversion rates. We then set out to boost these statistics by enhancing their website with clearer messaging, more engaging imagery and implementing a simpler, more strategic layout. With a fresh look and feel to the website, MoreSALES created and implemented a new SEO strategy to drive more traffic to the site. Within a few months, Just Fix It was seeing upward trends in traffic, engagement and conversions improving overall website ROI.
In our monthly review meetings with MoreSALES, their team walks us through the analytics of our marketing initiatives so we can measure results and track the trends. We are pleased to see upward trends in our KPIs.
Doug Palubiski, CEO, Just Fix It
Strategic Content Development
When it came to developing strategic marketing content, Just Fix It was experiencing the same issue faced by most SMB’s which is lack of time and resources to create content on a consistent basis. To help in this matter, MoreSALES met with Just Fix It leadership to help define strategic marketing and sales direction. Once defined, we mapped out their existing content (blogs, white papers, infographics, etc) to identify what supported the customer journey and where the gaps were. We then established a calendar outlining specific content needed to fill those gaps and a timeline for their release. To take on some of the heavy lifting, Just Fix It provides us with bullet points for content and we do the writing. This ensures they are putting out consistent content of value for their prospects and clients.
These professionally written blogs are sent out as part of monthly newsletters designed by MoreSALES and are posted to Just Fix It’s website and social media channels to increase exposure.
We always wanted our website and newsletter content to be relevant and engaging but needed the marketing expertise from MoreSALES to help us make a consistent commitment to high-quality delivery over time. MoreSALES has been a great resource ensuring our content is in line with our communication goals, to build trust and credibility with our audience, not to mention boosting the SEO value of our website.
Alex Beilby, Solutions Engineer, Just Fix It
Marketing Automation Management
Having a sizeable database of prospects, Just Fix It recognized the opportunity to capitalize on this asset but due to internal resource constraints, they weren’t able to dedicate the necessary time and energy to follow through.
MoreSALES proudly partnered with Just Fix It to implement and manage the SharpSpring marketing automation platform. This provided the tools and manpower to enable Just Fix It to proactively engage and nurture their prospects.
Following some database cleanup and the creation of customer focused content, MoreSALES was ready to launch Just Fix It’s email nurture campaign.
Just Fix It realized some early success in the campaign when several prospects responded positively to receiving their content and reached out to initiate a conversation which ultimately resulted in a couple of closed sales.
With the help of MoreSALES, we are uncovering hidden opportunities in our prospect database.
Doug Palubiski, CEO – Just Fit It
MoreSALES appreciates working with the talented team at Just Fix It and looks forward to helping them generate even better results through 2021 and beyond.
To find out more about how your IT infrastructure and support can be simplified and less expensive, explore the Just Fix It difference by visiting www.justfixit.com.
