Ardea Technologies is one of Ontario’s largest and most experienced manufacturers of custom control panels. Its mission has been to deliver world-class automation control systems to elevate its customers’ success. This Guelph, Ontario-based company, has been a MoreSALES client since 2018. At that time, they were known as Long Bridge and housed three brands, IDT Systems and Machine Control Systems (MCS). They decided in 2022 to join the strengths of these three and rebrand themselves into one parent organization – Ardea Technologies.
Corporate Rebranding
The sales and marketing team at MoreSALES worked in conjunction with the team at Grant Thornton to address LongBridge’s need for growth in 2022 and beyond. The MoreSALES team focused on:
- Developing the new name for the business
- Writing their new positioning statement/ slogan
- Designing a logo and brand identity to replace all three brands
The symbolism behind the new name, logo, and branding is taken from the Purple Heron, also known in Latin as “Ardea.” It was a perfect fit as the Heron is revered in Chinese culture, one of Ardea Technologies’ most prominent markets. Amongst its many positive attributes, the Heron symbolizes renewal and good fortune, central to Ardea’s efforts in rebranding and restructuring their company. After establishing a new logo design and brand colors, these were applied to all other marketing and communication materials, including email signatures, marketing sheets, PowerPoint templates, business cards, and stationery. The MoreSALES team rebranded and refreshed their website by keeping it up to date with the new logo, fonts, and colors. They also assisted in launching the new brand by working with Ardea Technologies to produce a president’s video message announcing the changes.
When asked about his experience working with MoreSALES, John Milligan, the President of Ardea Technologies, says, “It is truly dizzying to understand where best to spend our marketing dollars. With Mike and his team, I know that they are looking to the industry trends to use those dollars as efficiently as possible to make them truly go far”.
Mike Jennings, President of MoreSALES presents a token of appreciation to Peter Beacock, Senior Vice President. The Noble Needham carving made from Lake Superior driftwood shows a great heron emerging from the wood.
Content Marketing
MoreSALES has been working closely with Ardea Technologies to develop and follow a content calendar. This includes ongoing blogging to inform readers online and improve their online search ranking and email marketing to improve customer engagement. Using SharpSpring CRM, MoreSALES developed automated pipelines for their sales representatives. They also use this system to retrieve sales reports regularly. The team at Ardea Technologies was able to have the platform seamlessly integrated with their accounting system to help them run their business more efficiently.
Google Ads Management
MoreSALES has been running a Google Ads campaign for Ardea Technologies to generate leads monthly. The ads are triggered by a set of keywords that are adjusted regularly. In addition, text ads displayed to searchers are A/B tested against each other to determine the messaging that will best resonate with the target audience and attract them to the website. MoreSALES has also developed a custom landing page to ensure visitors are given all the necessary information. Visitors are then presented with a form and call to action to convert them into a lead. Ardea’s sales representatives are then notified of a lead, who is then nurtured by an automated campaign.
“Mike and his team at MoreSALES have been instrumental in our transformation from a group of small businesses to the company we are today. We have collectively built a brand that our entire organization is proud to rally behind,” says John Milligan.
“Whether it’s our website, marketing materials, digital marketing, our CRM platform, or our deep connection of our website to our analytics with SharpSpring – our journey with MoreSALES has modernized and streamlined our sales and marketing efforts. We continue to partner with MoreSALES for their high value add expertise that lets us enjoy industry-leading sales and marketing tools while allowing us to focus on delivering solutions to our customers”, he adds.
The MoreSALES team looks forward to doing more ongoing content marketing, Google Ads Management, and integrating automated campaigns for Ardea Technologies. We will continue to offer high-value-added expertise that lets them enjoy industry-leading sales and marketing tools while allowing them to focus on delivering solutions to their customers.
If you’re interested in services like these, contact MoreSALES today at 1-519-620-8127 or info@MoreSALES.ca
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