ISC West is THE largest security industry trade show in the U.S. At ISC West, held this year at The Venetian in Las Vegas from March 28th to March 3st, ANNT Bollards (a division of Ontario Bollards) had the chance to network with over 30,000 security professionals. Standing out in a show that features new products and technologies encompassing everything from access control to unmanned vehicles from over 1,000 exhibitors and brands is no easy feat. Planning, designing and presenting our groundbreaking technology in less than 90 days made it an even more impressive challenge.
The senior management team at ANNT Bollards were thrilled with the results of our collaboration. Starting in early January 2023, the creative team at MoreSALES worked very closely with the production team at Skyline to build a 20ft x 20ft display that incorporated fully functioning retractable K-rated bollards, crash test videos and free-standing product samples. We also designed a new ANNT Bollards website (www.anntbollards.com) that features a full line catalogue of retractable, removable and fixed bollards. To round out the promotion was a single page ANNT Bollards overview brochure.
Check out this short video of the display.
While exhibiting at ISC West we received dozens of compliments from colleagues, attendees and other exhibitors on how impressive the display and messaging was and that ANNT was the only booth dedicated to bollards. While some competitors included bollards as a portion of their offering, ANNT was by far the most progressive booth to focus on perimeter security bollards.
“Since the show my time has been consumed following up on the 200+ actionable leads we received at
ISC West and making daily use of the marketing tools MoreSALES has developed for us” commented Shawn Lowry, Sales Manager for ANNT Bollards. “I’m really looking forward to executing our email marketing campaign to security specifiers that MoreSALES has structured for us. They’ve been great to work with, from attending the show with us to following through on the many deliverables after the show.”
As ANNT Bollards continues to expand its business across Canada and the USA, MoreSALES to continue to support their growth with marketing initiatives including content development for SEO enhancement, Google and LinkedIn Ads and video marketing.