Craft targeted, personal marketing content that speaks directly to a sub-set of your audience. This resource will help you better target your audience, then create valuable content for each stage of your customer journey.
This template is designed to lead your company through a process where you’ll craft a compelling, dynamic content marketing strategy. For each persona or customer segment in your audience, you’ll be prompted to examine:
- What questions your audience asks
- What resources your audience requires
Other considerations include what challenge/opportunity your audience experiences, methods to fulfill that opportunity or solve the challenge, and what alternatives (other than your company) exist to help your audience accomplish their goals.
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