Introduction
Founded in 1987 and headquartered in Norton Shores, Michigan, Harding Energy is a leading designer and manufacturer of advanced battery and charger systems. Their products cater to diverse sectors including medical, electronics, security, construction, and military. Since partnering with MoreSALES in February 2024, Harding Energy has focused on expanding its market reach, enhancing its digital presence, and boosting lead generation and conversion rates.
Company Overview
Harding Energy offers a wide range of products including lithium-based batteries (such as lithium-ion, lithium polymer, lithium iron phosphate, and lithium primary batteries), nickel-based batteries (like nickel metal hydride and nickel-cadmium batteries), and primary batteries (including alkaline and other chemistries). Additionally, they provide custom battery solutions tailored to specific client requirements and charger solutions designed to optimize battery performance. With over 30 years of experience, Harding Energy has established itself as a global leader in cell manufacturing and battery pack solutions, ensuring all products meet strict regulatory standards and incorporate the latest technologies.
Partnership Objectives
The collaboration with MoreSALES aims to enhance brand visibility and market reach, increase lead generation and conversion rates, develop and implement a comprehensive digital marketing strategy, and improve customer relationship management using the Constant Contact Lead Gen + CRM system.
Strategic Initiatives
- MoreSALES developed a comprehensive digital marketing strategy for Harding Energy, including a website revamp for improved user experience and SEO. The content marketing plan is to provide valuable insights to the target audience through blog posts, whitepapers, and case studies.
- To boost lead generation, MoreSALES is launching targeted marketing campaigns, including personalized email campaigns and Pay-Per-Click (PPC) advertising. These initiatives will work to attract high-quality leads and ensured a high return on investment (ROI) for Harding.
- To enhance brand visibility, MoreSALES secured media coverage for Harding Energy in leading industry publications, highlighting their innovative solutions and market leadership.
- The implementation of the Constant Contact Lead Gen + CRM system has been a successful one. MoreSALES has worked with Harding’s Brian Henry to build out a customized, efficient and effective CRM and marketing automation platform.
Future Goals
Moving forward, Harding Energy and MoreSALES aim to continue scaling marketing efforts to new geographic regions, focus on innovative marketing campaigns to further boost brand recognition, and enhance analytics and data-driven decision-making to optimize marketing spend and strategy.
Conclusion
The partnership between Harding Energy and MoreSALES has driven significant growth and success. Through strategic marketing solutions and an enhanced digital presence, MoreSALES continues to support Harding Energy in achieving their business goals.
