As you may be aware, Canada’s Anti-Spam Legislation (CASL) came into effect on July 1, 2014. On July 1, 2017, CASL went into full effect.
CASL prohibits the sending of commercial electronic messages (CEMs) to any person without first receiving their express or implied consent. This includes clients, customers, prospective customers or referrals. Any kind of email newsletter (like this one) or email message intended to encourage participation in a commercial activity can be considered a CEM, including emails promoting goods and services.
CASL allows the sending of a CEM if the recipient has provided implied consent. Implied consent may exist where there is already a business relationship or where the recipient has already provided their email without stating they do not wish to receive CEMs. Implied consent may also exist if the recipient is a donor, volunteer or a member.
Please note that SharpSpring and Constant Contact, the two primary email marketing platforms used by MoreSALES, are both compliant with CASL’s requirement that the originator’s identification, address and contact information be present in every email. They also both include an obvious and working OPT OUT or UNSUBSCRIBE feature, as per CASL requirements.
MoreSALES appreciates the opportunity to be of service to you in this matter. Please do not hesitate to call us if you have any questions or require further information.
For more information on CASL go to http://fightspam.gc.ca.
