- Use SEO techniques that focus on engaging your audience, not on beating the system,
- Understand your customers’ needs so you can tailor website content to match those needs,
- Uncover keywords and phrases customers are typing when searching for companies, products and services like yours,
- Manage the technical side such as site maps, meta tags, image titles, and site design,
- Always test, learn and adjust!
Search Engine Optimization (SEO) is the cornerstone of any digital marketing strategy. By practicing good SEO strategies, you can increase the quantity and quality of traffic to your website through organic search engine results.
To “do” SEO right, you need proper search strategy, relevant content, technical competence and keen insight. Plus, you need to:
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