For the first time, MoreSALES was an exhibitor at the Canadian Manufacturing Trade Show last month at the International Centre in Mississauga. This 4 day event is held every 2 years and features the leaders in equipment, software and technology for Canada’s manufacturing community.
“I was really impressed with the size and breath of this show. Exhibitors from around the world attracted a diverse group of visitors including manufacturers and sub-trades”, explained Mike Jennings, President of MoreSALES. “In four days, we gathered dozens of qualified leads and made some great connections with the industry”.
Specializing in B2B marketing for Manufacturers, Distributors and Professional Services made the show a natural fit. “Having helped many of our customers exhibit in the past, we felt we needed to step up our game and be right there with them – and we’re glad we did”, further explained Jennings.
Now the MoreSALES Marketing Automation platform really kicks in by automatically following up with the acquired show leads and monitors their responses, alerting us to their interest level. This saves time by only calling active, engaged prospects tracked by their interaction in the built-in CRM portion of the platform.