In the second of our three-part series, we reviewed tips and ideas to streamline your shoot and make it a success. In Part 3, we discuss video editing, where the magic happens.
Sort your shots (try saying that fast 10x)
- While not as exciting as being the videographer, wading through every video clip does take time. But it’s worth the effort.
- Select snippets from different clips and write down the shots you want to use based on time stamp.
- Trim clips upfront and put them in order to make it easier when doing the final edit.
Edit on your computer
- There are a lot of easy to use editing tools so you can create amazing videos. Use iMovie if on a Mac or try out Camtasia which works on either Mac or PC.
Don’t overdo the special effects
- We’re likely not filming the next Star Wars epic so keep the effects to only those you need.
- Plus, don’t use crazy scene transitions as that will get old very fast (and makes your video look cheap…unless that’s what you’re aiming for).
Add in captions and colour
- Draw attention to what someone is saying on screen by adding in callouts and text, but use them sparingly as too much of a good thing can be distracting.
- Use your corporate colours for fonts, callouts and backgrounds to tie everything together, but be careful not to “over brand” – it’s a video, not a TV commercial.
- Set the mood using the right music in the background or during your intro/exit or throughout.
- Choose carefully to make sure the music matches the content and watch for copyright restrictions.
- Royalty free music sources such as Bensound let you download free music as long as you credit them in the description of the video.
While editing takes tons of footage and blends it to create a final cohesive piece, it doesn’t compensate for poor planning or bad production the day of the shoot. Editing takes time and money, so it’s best to get as much right upfront to reduce the editing time in the back.
Tell us about your next video project and we’ll help you create great video that will engage your customers and prospects. You can also check out video examples on our Resources page and view video testimonials on our Work pages.