When we’re initially assessing a company’s online presence to determine how we might be able to help, there are three basic starting points we consider:
- Is your website outdated in both style and technology? Is your website static, brochure-ware and/or non-responsive? If so, we need to discuss Google standards and how the current state of the site is actually hurting the company’s bottom line.
- Is your website decent but could benefit from some upgrading to modernize the visitor experience? We need to talk to the management tools that can help you increase engagement and drive more meaningful conversations with leads.
- Is your website updated regularly, and you are using some analytics tools and/or outreach tools like Constant Contact? We can save you money and simplify your approach with our marketing automation’s all-in-one platform.
Typically, around 50% of our clients are using or have used some level of email marketing system (e.g., MailChimp or Constant Contact), and some have used a CRM such as Salesforce, Microsoft Dynamics or ACT.
But what I have found in almost all of the above types of companies is that they have not been exposed to the full power of marketing automation.
Once we have established the customer’s starting point, we are able to walk them through how we can enhance their online presence. As we quickly show them, their website is indeed a critical element of online lead generation, but there are a number of other tools that can help feed the sales funnel.
When bundled with the right services and third-party platforms, marketing automation can dramatically improve online lead gen and help convert that traffic into Marketing-Qualified Leads (MQLs) to be passed to the sales team.